These Terms of Use ("Terms") govern your use of the free calculators, guides, and articles at adop.tools ("the Site"). By using the Site, you agree to these Terms. The related reporting product at clearly.report is a separate service with its own terms.
1. The Site
adop.tools provides free browser-based calculators and reference content for digital advertising operations: CPM, CTR, eCPM, eCPC, pacing, budget, UTM building, and similar tools. The Site requires no account and stores your calculator inputs only in your own browser.
2. Acceptable use
You agree not to:
- interfere with or disrupt the Site or the infrastructure that serves it;
- scrape, harvest, or republish the Site's content at scale without permission;
- use the Site in violation of any applicable law.
3. No professional advice
The calculators and content are provided for general information. Results depend entirely on the numbers you enter, and the content does not constitute financial, legal, or professional advice. Verify any figures before relying on them for commercial decisions.
4. Intellectual property
The Site's design, code, and content are owned by adop.tools unless otherwise noted. You may link to any page and use the calculators freely for personal or commercial work. You may not copy the Site or its content wholesale or present it as your own.
5. Advertising
The Site is funded by advertising served through Google AdSense. Ads are provided by third parties, and we do not endorse and are not responsible for the products or services advertised.
6. Privacy
Our handling of information is described in the Privacy Policy.
7. Disclaimers
The Site is provided "as is" and "as available", without warranties of any kind, express or implied, including fitness for a particular purpose and accuracy of results. We do not guarantee the Site will be uninterrupted or error-free.
8. Limitation of liability
To the maximum extent permitted by law, adop.tools will not be liable for any indirect, incidental, special, or consequential loss, or any loss of profits, revenue, or data, arising from your use of the Site. Nothing in these Terms limits rights you have under the New Zealand Consumer Guarantees Act 1993 or other non-excludable law.
9. Changes to these Terms
We may update these Terms from time to time. Material changes will be noted by updating the "Last updated" date above. Continued use of the Site after a change constitutes acceptance of the revised Terms.
10. Governing law
These Terms are governed by the laws of New Zealand, and you submit to the non-exclusive jurisdiction of the New Zealand courts.
11. Contact
adop.tools
New Zealand
admin@adop.tools